Most used Instagram hashtags in 2022 by category

Using popular hashtags (#) on Instagram can help you gain more social media followers and likes on your posts. Tags categorize posts by subject, allowing people with common interests to find your photos and videos.

To make it easier when choosing the best ones, Haanga made this list with the trending hashtags on Instagram.

Most used Instagram hashtags

Most used hashtags to gain likes and followers

  • #follow me
  • #like4like
  • #likeforlike
  • #follow4follow
  • #followforfollow
  • #l4l
  • #f4f
  • #likeforlikes
  • #likeforfollow
  • #followback
  • #followforfollowback
  • #likebackteam
  • #instafollow
  • #tflers
  • #TagsForLikes

Most used hashtags about Instagram

  • #instagood
  • #Instagram
  • #instadaily
  • #instalike
  • #instamood
  • #instapic
  • #instafood
  • #instafashion
  • #install
  • #insta
  • #instacool
  • #instadaily
  • #igdaily
  • #instagrammers
  • #igers
  • #tbt
  • #repost
  • #throwback
  • #linkinbio
  • #instagramhub
  • #foodstagram

Most used hashtags about photography

  • #photooftheday
  • #photography
  • #picoftheday
  • #photo
  • #selfie
  • #nofilter
  • #vscocam
  • #vsco
  • #photographer
  • #naturephotography
  • #photoshoot
  • #canon
  • #picture
  • #instaphoto
  • #iphoneonly
  • #portrait
  • #landscape
  • #picstitch

Most used hashtags about fashion and style

  • #fashion
  • #style
  • #beauty
  • #ootd
  • #makeup
  • #model
  • #blackandwhite
  • #nails
  • #fashionblogger
  • #vintage
  • #outfit
  • #shoes
  • #hair
  • #dress
  • #luxury
  • #design
  • #handmade
  • #fashion
  • #interiordesign
  • #inspiration
  • #homedecor
  • #fashionista

Most used hashtags about travel and nature

  • #nature
  • #travel
  • #summer
  • #sunset
  • #beach
  • #sky
  • #flowers
  • #night
  • #spring
  • #autumn
  • #travelgram
  • #trip
  • #vacation
  • #wanderlust
  • #instatravel
  • #adventure
  • #morning
  • #holiday
  • #sea
  • #landscape
  • #winter
  • #fall
  • #explore
  • #travelphotography
  • #clouds

Most used hashtags about mood and state of mind

  • #love
  • #happy
  • #fun
  • #smile
  • #life
  • #amazing
  • #motivation
  • #funny
  • #lol
  • #cool
  • #happiness
  • #relax
  • #awesome
  • #mood
  • #beautiful
  • #cute
  • #pretty
  • #blessed
  • #goodmorning
  • #weekend

Most used hashtags about physical activities

  • #fitness
  • #gym
  • #workout
  • #fit
  • #healthy
  • #health
  • #healthylifestyle
  • #bodybuilding
  • #body
  • #training
  • #dance
  • #cardio
  • #strong
  • #getfit
  • #runner
  • #motivation

Most used hashtags about lifestyle and culture

  • #art
  • #music
  • #food
  • #work
  • #design
  • #drawing
  • #lifestyle
  • #artist
  • #party
  • #swag
  • #memes
  • #illustration
  • #coffee
  • #mall
  • #anime
  • #bts
  • #blogger
  • #vegan
  • #shoplocal
  • #wellness
  • #selfcare
  • #selflove
  • #entrepreneur
  • #shopsmall
  • #home
  • #smallbusiness
  • #foodie
  • #success

Most used hashtags about people and animals

  • #me
  • #friends
  • #dog
  • #girl
  • #family
  • #Baby
  • #cat
  • #girls
  • #boy
  • #pet
  • #dogsofinstagram
  • #puppy
  • #catsofinstagram

Most used hashtags for Reels

  • #reels
  • #reelsinstagram
  • #reelsofinstagram
  • #reelsinst
  • #reelsvideo
  • #instareels
  • #instagramreels
  • #reelsviral
  • #reelsinst
  • #trendingreels
  • #reelslovers
  • #reelsbrasil
  • #reelsitfeelsit
  • #reelsvideos
  • #funnyreels
  • #reelsforyou
  • #newreels
  • #reelsmemes
  • #bestreels

How to use hashtags to gain followers and likes

Man at the restaurant using Instagram

Including hashtags in Instagram posts is one of the simplest ways to try to gain followers on the social network. Tags display your profile to a potential number of people with an interest in a particular topic.

For example: if you post something romantic, don’t forget to use #love or #love (love, in English). Thus, users who search for the theme can find the content even without entering their profile.

However, common sense when choosing the tag can make all the difference to increase reach and interaction in your photos and videos. Give preference to the most popular and trending hashtags, but that make sense with what is being shared.

Also, avoid those that are too long and messy. In addition to being greater the chances of typing errors, they make readability difficult (#euamousarumahashtaglonga) and only serve to pollute your post.

Do not exaggerate

Although the social network limits the number of hashtags to 30, experts do not recommend using so many tags. According to the AdExpresso website, studies point out that 11 would be the “magic” number, that is, the one that generates the most engagement. However, using between 8 and 14 tags is considered a good average.

But if they are not well chosen, they can even harm your strategy. By opting for random tags, which do not match the promised content, you will have fewer views and interactions than other profiles that consistently use the hashtag.

This can make the platform understand that your posts are not relevant. And, with that, it will deliver fewer and fewer publications to certain groups of people. So make good use of hashtags.

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