How to Create Reels on Instagram

Reels has become one of the main post formats on the social network and, since its launch, it receives new tools periodically. If you’re looking for a guide on how to make Reels on Instagram, this is your lucky day.

After all, with so many editing possibilities, it’s natural to get confused in the first contacts. But, if you want to have some visibility among users, you need to adhere to videos. No wonder the CEO of Instagram, Adam Mosseri, commented that the platform is no longer just a social network of photos – confirming, again, the relevance of Reels.

To understand this format once and for all, you should start with the basics. Start by opening the Instagram app (Android l iOS l Web). Unlike Feed posts, the desktop version does not support Reels. Now, swipe the homepage to the right. With this action, you will enter the social network publishing screen;

1. At the bottom, select the “Reels” format. Just above you will see a capture button. Navigate through the filters to select one of the available options. To explore the filter gallery, tap the glow icon above the button;

2. With an effect selected, return to the previous screen. Now, switch between the rear and front camera. To do so, use the button located in the lower right corner. In the opposite direction will be the gallery icon. Click on it. In “Drafts”, the Reels are in progress. On this screen, it is also possible to activate the “Green screen” feature;

3. Now, let’s go to the sidebar tools. From top to bottom, you will see the button to add music to Reels, determine video duration (15s, 30s or 60s), speed, layout and the Timer tool. This last feature is especially useful as it lets you record clips at different times in the song (and hands-free). Just determine the starting count, the cut and click on “Set timer”;

4. Click on the capture button or use the Timer to record and, at the end, click on “Preview”. This is the time for you to make the final adjustments to your Reels. At the top of the screen you will see some resources for this. From left to right is the download button, the icon for adding music, filters, stickers, the pen and the text tool. At the bottom of the screen, click “Edit Clips” to cut, reorder or add one more fragment. To proceed, click “Finish”;

5. Finally, adjust the appearance of the post. Write a caption and click “Edit Cover”. Define the Reels display image and which will be shown in the Profile Grid. If you want, choose a frame from the video or send an image from the gallery with the command below. Tap “Finish”, and back to the previous screen, adjust the final details of the post. Finally, choose the command “Save Draft” or “Share”.

If you don’t want to make a Reels on Instagram, know that it’s possible to “recycle” a finished video. This practice is even quite common among cross-platform content creators. If this is the case for you, it is important to use clips without the watermark from other social networks to prevent the algorithm from reducing reach.

How to make a successful Reels on Instagram

Well, now that you know the basics of this format, it’s time to go further. There are some conventions between users and rules imposed by the algorithm that you should be aware of. For starters, use loud audio in your videos whenever possible. They are identified by the up arrow icon on the Reels screen and help you reach more people.

Also, make edits in time with the music. This includes text, other on-screen elements, cuts, and transitions. Use the first few seconds of your video to grab the user’s attention. Your intention is for him to stop scrolling and stay in your video. So, abuse the public’s curiosity.

To increase retention time, enter additional information in the description. That way, while the reader reads what you wrote, the video will continue to play in the background and generate more engagement for your account. Also in the description, add hashtags related to the content. With this action, you will help the algorithm in the task of choosing the best possible audience.

It is important that when publishing a Reels, you share it in the profile grid and in Stories. If you want to intrigue your audience, anticipate the subject of the video with a post. You can, for example, create a poll the day before, interact with your followers, and then share a video that delves deeper into the topic.

To reach more people on Instagram, post frequently and, more than that, choose strategic times. To find out what times these are, use your account Insights. As the intention of this article is not to exhaust Reels’ tips, but to teach you the basics, we end it here. If you follow the step-by-step guide on how to make a Reels on Instagram and adopt the strategies you just learned, you will certainly have positive results.

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