How to create a filter on Instagram

If you want to make your Stories look unique, it’s worth knowing how to create a filter in Instagram. With the help of computer software, developed by Meta, it is possible to create and upload new filters to Facebook and Instagram galleries.

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The tool used is Spark AR Studio, available for macOS and Windows. The software provides different options for augmented reality filters, with textures, 3D graphics and the option to take the test on your cell phone. The entire creation process is done by the program, from testing to uploading to platforms.

Check out below what it takes to create a filter on Instagram.

How to create a filter on Instagram

First, you need to download Spark AR Studio on your computer: Click here to download. Follow the installation instructions and then login with your Facebook account to start using the software. With these steps completed, it’s time to get to know the tool

Choose your creation

Spark AR Studio provides several customizable models of augmented reality experiences. They are divided into two main categories: “Sharing Experience”, aimed at sharing from Stories; and “Video Calling Experience”, with effects options for real-time use in a video conference.

In the software, it is possible to create from a blank file or use the available templates. Varied options are offered, with face distortion, presence of objects in scale, decoration items on the head or neck, hair changes, effects triggered by movements, among others.

Know the interface

After starting your first project, it’s important to get to know the Spark AR Studio interface. The “Viewport” screen displays a simulation of the effect from the point of view of the cell phone camera, be it front or rear. The simulation also includes a real model that makes different perspective movements.

The “Scene” tab, located in the left corner, includes options about devices and stores all objects and layers added to your project. In the “Assets” tab, you can add files from your computer or browse the asset library: these files will be used as a texture for your project. Finally, in the right corner, the “Properties” tab provides detailed information about each filter structure.

add objects

Objects are used to create different effects on the platform. This creation starts with scene recognition: a “Face Tracker”, for example, tracks the movements of the face, while a “Plane Tracker” inserts an object in augmented reality above a flat surface.

To add an object, click the “+” icon at the bottom of the “Scene” tab. Then choose the object of your choice to insert it in the tab. When inserting a tracker, some perspective arrows will be displayed over the simulation model.

Then, right-click on the object’s name, select “Add” and choose between the options of flat or 3D objects, texts and facial distortion effects. In this case, the “Plane” option was chosen and a plane figure was inserted into the model. You can use the mouse to reposition the object in camera space and change the perspective.

Start adding assets to the project

Objects need to be populated with assets. This includes a library of 3D models of the platform and files uploaded from your computer. First, it is necessary to add a material, which will be filled with textures. Textures, in turn, are varied files of images and texts.

Go to the “Asset” tab, click the “+” icon and select the “Material” option to insert a new asset. Then, in the right corner of the screen, you can change your material’s shading, textures, and size settings.

Click the “+” icon again, select “Import” and choose a file from your computer. This image will be added as a texture, stored in the “Textures” tab. To insert it, select your material again and, in the right corner of the screen, choose the image in the “Textures” tab.

Add material to your object

Then it’s time to insert the assets into your object and consequently into the filter simulation. Click on the object in the “Scene” tab to open an options tab in the right corner of the screen. In this tab, go to “Material”, click the “+” icon and load your content.

From that moment on, you will have a more realistic preview of the result of your filter, with your images and texts inserted in the simulation model. You can also change settings for materials, textures and objects at any time, giving you a good opportunity to experiment with different effects.

Test your filters on Instagram

Before uploading the filter for review, you can test it directly from the Instagram app (Android | iOS). In Spark AR Studio, click the cellphone arrow icon in the left-side toolbar. Then choose which social network you want to test on and press “Send”.

The tool will then send a notification to your app with the option to test it in Stories. Open Instagram with the same account linked to Spark AR Studio, select the notification shade and tap the test message.

Then the Stories production window will open with the filter active. It is not possible to publish during the experimentation phase, but take the opportunity to check for possible flaws and necessary corrections in its effect.

How to post a filter on Instagram

You have already figured out how to create a filter on Instagram by Spark AR Studio. Now, it’s time to publish and submit your effect to the social network’s review. The review process takes up to 5 days and, with approval, your filter can be found in the library.

In Spark AR Studio, click the “Publish” icon. Then choose between publishing a new project or editing an existing file, insert a demo video (optional) and click “Upload”.

Then the procedure is performed by the browser. Fill in all the necessary information about your filter, such as the name, icon, main categories and tags. Also choose which Meta platforms it can be used on. You can follow a preview with the mobile template displayed on the right side of the page.

Complete all information and click “Submit”. The filter will be sent for review and, within five days, Instagram will return with a response.

Source: Spark AR

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